Introducing Dog Mob – A New Brand for Men Who Do Life with a Dog by Their Side

We started DOG MOB with one simple belief:
Life’s better with a dog at your side.

We mean real loyalty—the kind you don’t need to explain.
If you know, you know.

DOG MOB was built for guys like us.
Men who don’t just own dogs—we share life with them.

Morning drives. Trail hikes. Firepit nights.
Where we go, they go. That’s how it’s always been. That’s how it’ll always be.

Clean, tough gear that speaks to the bond between man and dog.
Stuff that looks sharp, wears well, and actually means something.

This brand stands for loyalty. Grit. Adventure.
It’s about showing up—just like our dogs do for us, every damn day.

You don’t need a secret handshake or a patch to be part of this.

If you’ve ever looked at your dog and thought,
“That’s my ride-or-die”—
Welcome to the MOB.

Thanks for walking this road with us.
See you out there,

Marshall Morris & Justin Palmer
Co-Founders iHeartDogs & DOG MOB