Bio-Groom Super Whitening Dog Shampoo – Whitening Pet Shampoo, Dog Bathing Supplies, Puppy Wash, Dog Grooming Supplies, Cruelty-Free – 32 fl oz 1-Pack
$28.99
Price: $28.99
(as of Apr 05, 2025 09:17:08 UTC – Details)
From the brand
Claus Pohl, a brilliant chemist, started Bio-Groom in 1971 with the goal of creating mild pet hygiene products that were safe for pets and the environment. At the time these products were extremely harsh, so Claus created the first naturally mild shampoo on the market and named it Bio-Groom. Today, over 50 years later, we are still family owned and operated and proud to continue innovating and manufacturing natural, gentle pet grooming products.
Natural, Human-Grade Ingredients
All our products are manufactured from the finest, natural, human-grade ingredients. Our products are of such high quality that us humans can safely use them.
Transparent Labeling
Over-the-counter pet products are not regulated in the US and many of our competitors don’t put the full ingredient list on their products. We label each of our products as if they were human-regulated items: with a complete list of INCI named ingredients.
Ingenuity
We listen to our consumers and develop all our products to address specific issues about your pet’s coat and skin care needs.
Gentle Ingredients
All Bio-Groom products are pH-balanced and free of common allergens, parabens, dyes, soap, artificial thickeners, and harsh chemicals. For extra sensitive pets we also offer products with no sulfate, alcohol, or perfumes. Additionally, we have a number of products that are tear-free. We’ve designed our products to clean effortlessly without stripping natural protective oils from the skin and coat.
Made in the USA
All Bio-Groom products are proudly made in the USA. We consider it an integral part of our heritage and a privilege to claim that all our products are made in the USA!
Cruelty Free & Kind to Our Planet
Every product is developed and manufactured without any experimentation on animals. The natural cleansers we use in our products are derived from regrowable and 100% green sources of corn, coconut, or palm kernel oils.
Quality Control
Our chemistry staff and on-site laboratory provides us with the unique ability to create new products while maintaining uncompromising product consistency. Since we began in 1971, we have remained true to the high standards that launched the product line then and make the same commitment today.
Is Discontinued By Manufacturer : No
Product Dimensions : 3 x 3 x 10 inches; 2.3 Pounds
Item model number : BG21332
Date First Available : August 22, 2008
Manufacturer : Bio-Groom (Bio-Derm Laboratories)
ASIN : B004ZMTQJK
INTENSIFIES LIGHT-COLORED COATS – Our Natural Dog Shampoo is a whitening dog shampoo with absorbable soy protein that strengthens hair from tip to roots, giving a rich, lustrous sheen
QUICK-RINSE DOG WASH – Our natural pet shampoo highlights all colors, moisturizes and builds body. It’s a dog whitening shampoo that contains special pearlescent brighteners to help your pet sparkle
CRUELTY-FREE PET SUPPLIES – Our dog products are cruelty-free & derive from sustainable sources of coconut oil. Our puppy wash formula is also soap-free & paraben-free. Don’t just groom, Bio-Groom!
MADE FOR PET LOVERS – We are earth-conscious, use the finest ingredients & are transparent with labeling. Treat your pets like family with our collection of Bio-Groom Dog Shampoo and Conditioners
FAMILY OWNED SINCE 1971 – Bio-Groom Shampoo has been leading the industry in gentle shampoo since 1971. Today, Bio-Groom has 80+ pet products for your dogs, cats, & horses!
Customers say
Customers find this dog shampoo effective at whitening coats, removing stains, and making them soft and silky. The product receives positive feedback for its heavenly smell and ability to keep Dalmatians bright white, with one customer noting it stays clean-looking for up to two weeks. While some customers consider it a great value, others find it expensive.
AI-generated from the text of customer reviews
13 reviews for Bio-Groom Super Whitening Dog Shampoo – Whitening Pet Shampoo, Dog Bathing Supplies, Puppy Wash, Dog Grooming Supplies, Cruelty-Free – 32 fl oz 1-Pack
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Sara J –
My groomer uses this shampoo, so I thought Iâd try it for her home baths too
This is an excellent dog shampoo. I have a white Multipoo, and it is such a nice shampoo, works well, and rinses out easily. Helps to keep my white dog white! Best part, she smells sooo good after a bath with this shampoo.
Amazon Customer –
Best lightener shampoo I’ve used
Nice product. It really does the job of cleaning and lightening. I have a white and champagne Morkiedoodle. What I like about this shampoo is not only does it work on his very white hair, but it also brightens the champagne color as well. The smell is pleasant and no too perfumy or overwhelming. It’s just noticeable enough that when you go in for a cuddle you automatically have to say “Oh you smell sooo good!” It is very thick and I have found that if I just water it down a bit in the bottle it is much easier to control the evenness of it when it goes on his hair. Also, it is very concentrated and a bottle lasts a long time for us. I’m quite pleased with this shampoo and I do recommend it.
drew mac –
Great whitening shampoo
This shampoo keeps my Dalmatian bright white and it smells amazing too!
Sky Lodge Properties, Inc. –
Very Nice!
We got a new dog. I thought it was beige. Come to find out, the base color is white after washed with this shampoo. Great stuff! No smells, no perfume. Fur brushes easily. No skin irritation.
Kindle Customer –
Great shampoo
Been using this product many years, my go to for whitening. Only down is wish scent was better. Works super well and will absolutely continue purchasing and using!
Carol Boozel –
Smells nice sift coat
I bought this shampoo for my black & silver to bring out the silver in his coat. It didn’t really brighten his coat but it made his fur soft and the fresh smell has lasted Over a wk.
Eliana Davis –
Good product
My dog is very white after the shower and tbe best thing is that I can do at home to have the same results that in the store ..
Alan W. –
Super whitening shampoo
Super whitening shampoo great for weekly bath and daily paw washing.
Sunny –
Worth money. Though I wish they had conditioner in same budget. Used this on my Maltese and I could see the difference
Hannah –
Es macht das Fell von meinem Hund super weich und glänzend. Der Geruch ist auch schön, nur ein wenig zu kräftig… Aber ich würde es immer wieder kaufen.
hamish m. –
Purchased this a while ago , but only just decided to try it in between groomers appointments, I was absolutely amazed at the lovely soft shiny finish to my westies coat , he is 13 now and has a lot of brown patches where he licks and chews , this shampoo has made such a difference already on the first use , the brown has faded a lot , his coat looks really white and bright and smells lovely . Also it is very easy to use , rinses out quickly , leaving no residue at all . Will be using it all the time now . First class product.
Sandra –
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REGINA –
Ho preso per miei bichon frise, mi aspettavo shampoo che reagìshe al pello bianco, come altri marchi, invece, normale non si vede che sbianca pello, io non consiglio per pello bianco, ricco, per quel prezzo ci sono marchi più adatti per pello bianco